For Immediate Release
MIAMI, FL. – September 14th, 2020 – Today, Florida Watch PC launched aggressive digital ad programs in state Senate Districts 9 and 39. These ads will run until Election Day, November 3rd, and focus on persuadable voters, until they expand to include mobilization targets in the final run up to the election. Persuadable voters include those with partisanship scores of 30 to 69.99, vote propensity scores of 70 and above, all NPAs that voted in 2016 or 2018, and all voters newly registered since the 2016 election, excluding Republicans, with partisanship scores of 30 to 69.99. Mobilization voters include those with partisanship scores of 70 and above, those with vote propensity scores from 0 to 69.99 that voted in 2016 but not 2018, plus those newly registered since 2016 with partisanship scores above 70, and all new Democrats that have registered since January 1st, 2020.
As part of this program, Florida Watch PC will run static and video ads on Facebook, Instagram, and Snapchat, as well as OTT and programmatic ads, both video and static. The total budget for the ad program is $700,000, split evenly between Senate districts 9 and 39. You can view some of the creative content below: